Convert More Seller Leads Into Deals
Understanding seller motivations is a key to getting an accepted offer. In this video, Sub2Empire delves into what to avoid if you want to convert more leads into deals. One of the biggest hurdles is that people tend to think very narrowly and singularly. They have blinders on and tend to believe only what they know today. They also tend to believe in only what the “masses” believe. In this business, we are dealing with a portion of the population that is so small. At any given time, we’re talking roughly 1-3% of the population has a distressed property to sell. Most have zero motivation to sell a home, whether they’re a landlord or owner-occupant.
You are not your customer. A lot of new and seasoned real estate investors can’t wrap their minds around why a seller would choose to sell subject-to and possibly lose any or all of their equity (whether sweat or monetary). You assume that your customer is going to have the same reaction that you would if someone asked you to sell their house subject-to.
YOU ARE NOT YOUR CUSTOMER!
Lets talk about what motivates people...
✔️ Time
✔️ Money (although probably a lot less of a motivator than you might think)
✔️ Fix up
✔️ Moving
✔️ Getting rid of stuff
✔️ Distance
✔️ Are they out of state?
✔️ Lack of knowledge
✔️ They don’t know their options
✔️ The answer to this is you are not your customer....the list is infinite.
You have to get to their motivations by
🟠 Asking good questions
🟠 Having a conversation
🟠 Building trust and rapport
Once you have all of that, now you have to present an offer. In our case that offer usually comes in the form of a creative multi-offer strategy. We put our sellers in the drivers seat. We let them pick the best options.
➡️ Do NOT make the mistake of avoiding the offer because you “assume” that the seller won’t accept it.
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Explore More Resources
Now that you’ve unlocked the secrets of seller-financed deals, it’s time to dive deeper into the world of creative financing and real estate investing. Sub2Empire offers a wealth of resources, courses, and mentorship to help you succeed:
Sub2Empire website: Learn more about the company and its offerings at https://sub2empire.com.
Sub2Empire blog: Stay updated on industry trends and tips at https://sub2empire.com/blog.
Testimonials: Discover how others have achieved success with Sub2Empire at https://sub2empire.com/testimonials.
Transaction Coordination services: Get expert assistance with your deals at https://sub2empire.com/resources/get-help-closing-your-deal.
PropStream Free Trial Offer: Try out this powerful real estate software with a special offer from Sub2Empire at https://sub2empire.com/resources/propstream.
Sub2Empire Creative Finance Academy: Enhance your financial intelligence by enrolling in comprehensive courses at https://sub2empire.com/creative-finance-academy.
Join the Sub2Empire community today and take your real estate investing journey to new heights!
